A drifting business rebuilt around one written three-year vision, in weeks

Dan, Founder at Liquor License Advisor, Connecticut

Where things started

Dan had sold his house, moved onto a boat, and let the business run on cruise control. When it started needing his attention again, he realized he was uncomfortable with where both the business and his life were heading. He saw Jennifer speak on stage and booked a VIP day.

What was done

A one-on-one VIP day to draft the Vivid Vision, personal life first, then the business reverse-engineered from it. Then a structured rollout to his team and business associates so everyone worked from the same three-year picture.

What changed

• Whole business model changed within three weeks of starting
• Every decision now runs through a clear business vision that also supports his personal life
• Team and associates work from a written three-year vision, so alignment is not a question
• Designed the business to fund the life he wanted: keep the house, get back on the ocean, still do the work

From the moment I walked in the door, I never had to guess how I was going to get from here to there.