From unprofitable and overwhelmed to 3x revenue and 4x profit in three years

Akram, CEO and Founder at Nominal, Phoenix, Arizona

Where things started

Not long after his first daughter was born, Akram felt lost. His jewelry brand looked like a real company from the outside, but it was messy, it was not profitable, and it had no foundation under it. He felt like giving up, and he did not even know how, because the business felt bigger than him.

What was done

Akram built a three-year Vivid Vision starting from the ideal scenario, not from his current numbers. He built it with his leadership team so everyone bought in at the same time. The engagement included an energy audit, quarterly rocks, and regular check-ins that held him and his team to the decisions they made.

What changed

• Business revenue tripled in three years
• Profit quadrupled in the same three years
• Removed roles that should not have been in the company and made the hires that should have been
• Took Q4 travel with his family for the first time while that season posted its highest numbers ever

Both my life and my business improved at the same time, without sacrificing one for the other.