What to read

Jennifer has not published her own book yet. Her work builds directly on Vivid Vision by Cameron Herold, her partner on the Vivid Vision process since 2016. That book is the foundation of everything Jennifer and her team run with founders: a three-year, present-tense picture of your company written so specifically that your team can see it and move toward it.

If you want the process itself rather than the book, start with the Frameworks page, where every named method Jennifer uses is defined in plain language, or browse the articles for the practical side of building and rolling out your own Vivid Vision.