How to Write a Vivid Vision: The Complete Guide
A step by step guide to writing a Vivid Vision: a three year picture of your business and life that your team can actually see and build toward.
Build a vision for the business and the life you actually want
Articles from Jennifer Hudye on building a Vivid Vision for your business and your life, aligning your team around it, and getting out of the founder bottleneck.
Jennifer Hudye, founder of Vision Driven, has guided 550+ companies through the Vivid Vision process since partnering with Cameron Herold in 2016.
Recent articles
Founder Impostor Syndrome: Why It Gets Worse the More You Succeed
Why impostor syndrome gets louder as your business grows, and what actually helps a successful founder stop feeling like a fraud.
What Is the Vision Driven Method? Why Most Business Plans Fail Without It
The Vision Driven Method fuses your business plan and your life plan into one process. Here is what it is, why it works, and how to start using it.
What Is a Vivid Vision? A Plain-English Guide With Examples
A Vivid Vision is a present-tense picture of your business and life three years out. Here is what it is, what goes in it, and how it is different from a business plan.
Vivid Vision vs. Mission Statement vs. Business Plan
How a Vivid Vision is different from a mission statement and a business plan, and when to use each one.
Vivid Vision Examples: What a Strong One Actually Looks Like
Side-by-side examples of weak versus strong Vivid Vision writing, plus the pattern that makes a vision specific enough for a team to build toward.
Named frameworks
Vivid Vision
A detailed, present-tense picture of your business and your life three years out, written as if it has already happened, using pictures, language, and storytelling.
The Vision Driven Method
A single approach that fuses personal clarity and strategic business planning into one process, instead of treating them as two separate exercises.
The Vivid Vision Method
The facilitated process Vision Driven runs clients through to extract, write, and design their three-year vision: Vivid Vision Clarity, the Vivid Vision Expander Day, Powerfully Articulate Your Vision, Vision Alive Imagery, and the Vivid Vision Rollout.
The Golden Jail Cell vs. The Golden Compass
The Golden Jail Cell is a business that is too big to walk away from but too dependent on you to give you freedom. The Golden Compass is the opposite: you always know where you are headed because you are guided by your own vision and values.
The Big Life Stages of Entrepreneurship
The arc founders move through, from an achievement-driven stage of chasing the next milestone to a vision-driven stage of leading from a clear picture of the life and business you want.
Vision Amplifier
A 15-minute daily guided breathwork practice for connecting to your vision and staying in a creative, expansive state.
What founders say
What I didn't know I would get was my business tripling in three years and my profits quadrupling in that same time. Both my life and my business improved at the same time, without sacrificing one for the other.
From the moment I walked in the door, I never had to guess how I was going to get from here to there. Every decision is now driven by a clear business vision that also supports my personal life.
We set these crazy audacious goals on a company that was just a seed, and almost three years later, we hit every benchmark. We didn't know how we were going to do it, but with Vision Driven, it just worked.
It is amazing the things that unfolded because I created this Vivid Vision with you and your team. I'm so happy and grateful and proud that I've created the greatest three years of my life.